Understanding Social Desirability in the Workplace
Everything about the Social Desirability personality trait and its professional impact
What is Social Desirability?
Social desirability measures an individual's tendency to present themselves in a favorable light rather than answer honestly. In psychometric assessments, this bias — captured by the Crowne-Marlowe scale (1960) — helps detect candidates who "fake good" to gain social approval. A high score signals a highly conformist profile; a low score reflects greater authenticity.
How we measure it
TalentAssessment evaluates Social Desirability through scientifically designed questionnaires, based on the most recognized psychometric models. Our approach provides a reliable and nuanced measurement of this trait for each candidate.
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